UK Attitudes Towards Personal Data Stores and Control Over Personal Data, 2021

(1) To ascertain how the British public (adults) feel about personal data storage apps and services, and how in control over their personal data they feel, we conducted a UK-wide demographically representative national survey (implemented by survey company, ICM Unlimited, across 15-18 January 2021, 2,065 respondents, online omnibus). (2) To qualitatively assess UK adults' views on control over personal data, and perceptions of personal data storage apps and services, six two-hour focus groups (35 participants) were conducted in February 2021, split according to age (18-34 year olds in Groups A, D and E, and 65+ in Groups B, C and F). (3) To ascertain how the British public (adults) feel about being paid for supplying their biometric and emotion personal data in a controlled fashion via personal data storage apps and services, we conducted a UK-wide demographically representative national survey (implemented by survey company, Walnut Unlimited, across 29 Sep – 1 Oct 2021, 2,070 respondents, online omnibus).