A qualitative approach to understanding audience's perceptions of creativity in online advertising.

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@article{4cec36e39878417994d56b3b82049d70,

title = "A qualitative approach to understanding audience's perceptions of creativity in online advertising.",

author = "A. McStay",

year = "2010",

month = jan,

day = "1",

language = "English",

volume = "15",

pages = "37--58",

journal = "Qualitative Report",

issn = "1052-0147",

publisher = "Nova Southeastern University",

number = "1",

}