How branding can show people’s love for a place and also help to highlight local challenges

Sonya Hanna; Thora Tenbrink

How branding can show people’s love for a place and also help to highlight local challenges

Allbwn ymchwil: Cyfraniad at gyhoeddiad arbenigol › Erthygl

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The I ♥ NY logo was launched in the 1970s when New York City was at its grittiest and most dangerous. Since then graphic designer Milton Glaser’s creation has been emblazoned on every kind of souvenir imaginable, not to mention inspiring movies, clothing, graffiti and even food.

Such campaigns are developed as part of a branding process used to whip up feelings about a place. These so-called “place branding” efforts can gather communities around whichever ideas matter most to these people, whether they are social, economic, or even environmental.

Iaith wreiddiol	Saesneg
Cyhoeddiad arbenigol	The Conversation
Statws	Cyhoeddwyd - 29 Maw 2023

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https://theconversation.com/how-branding-can-show-peoples-love-for-a-place-and-also-help-to-highlight-local-challenges-186583Trwydded: CC BY-ND

Linguistic expression of place appreciation in English and Welsh: A case study in North Wales
Tenbrink, T. & Williams, A. J., 20 Meh 2022, Yn: Journal of Spatial Information Science. 24, t. 87-114 28 t.
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

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203 Wedi eu Llwytho i Lawr (Pure)
What spatial environments mean
Tenbrink, T., Meh 2020, Yn: Journal of Spatial Information Science. 20, t. 57-63
Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

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257 Wedi eu Llwytho i Lawr (Pure)
Towards a model of the Place Brand Web
Hanna, S. & Rowley, J., 25 Tach 2014, Yn: Tourism Management. 48, June, t. 100-112
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How branding can show people’s love for a place and also help to highlight local challenges

Crynodeb

NDC y CU

Mynediad at Ddogfen

Ôl bys

Allbwn Ymchwil

Linguistic expression of place appreciation in English and Welsh: A case study in North Wales

What spatial environments mean

Towards a model of the Place Brand Web

Dyfynnu hyn