How effective are rewards programs in promoting payment card usage? Empirical evidence

Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

Iaith wreiddiol	Saesneg
Tudalennau (o-i)	3275-3291
Cyfnodolyn	Journal of Banking and Finance
Cyfrol	35
Rhif cyhoeddi	12
Dynodwyr Gwrthrych Digidol (DOIs)	https://doi.org/10.1016/j.jbankfin.2011.05.008
Statws	Cyhoeddwyd - 1 Rhag 2011

Mynediad at Ddogfen

@article{4d253509e7534be3b69c204037a34129,

title = "How effective are rewards programs in promoting payment card usage? Empirical evidence",

author = "S. Carbo-Valverde and J.M. Li{\~n}ares-Zegarra",

year = "2011",

month = dec,

day = "1",

doi = "10.1016/j.jbankfin.2011.05.008",

language = "English",

volume = "35",

pages = "3275--3291",

journal = "Journal of Banking and Finance",

issn = "0378-4266",

publisher = "Elsevier BV",

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}

TY - JOUR

T1 - How effective are rewards programs in promoting payment card usage? Empirical evidence

AU - Carbo-Valverde, S.

AU - Liñares-Zegarra, J.M.

PY - 2011/12/1

Y1 - 2011/12/1

U2 - 10.1016/j.jbankfin.2011.05.008

DO - 10.1016/j.jbankfin.2011.05.008

M3 - Article

SN - 0378-4266

VL - 35

SP - 3275

EP - 3291

JO - Journal of Banking and Finance

JF - Journal of Banking and Finance

IS - 12

ER -