Marketing for survival: a comparative case study of SME software firms

Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

Iaith wreiddiol	Saesneg
Tudalennau (o-i)	712-728
Nifer y tudalennau	17
Cyfnodolyn	Journal of Small Business and Enterprise Development
Cyfrol	19
Rhif cyhoeddi	4
Dynodwyr Gwrthrych Digidol (DOIs)	https://doi.org/10.1108/14626001211277488 https://doi.org/10.1108/14626001211277488
Statws	Cyhoeddwyd - 26 Hyd 2012

Mynediad at Ddogfen

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title = "Marketing for survival: a comparative case study of SME software firms",

author = "Sara Parry and Rosalind Jones and Jenny Rowley and Beata Kupiec‐Teahan",

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AU - Kupiec‐Teahan, Beata

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