New advances in attitude and behavioural decision-making models

Nina Michaelidou; Louise Hassan

doi:10.1080/0267257X.2014.884368

New advances in attitude and behavioural decision-making models

Nina Michaelidou
, Louise Hassan

Ysgol Busnes Albert Gubay

Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

Crynodeb

An introduction is presented for this issue of the "Journal of Marketing Management" that discusses articles on the theory of reasoned action, the theory of planned behaviour, and the advances in consumer attitudes research and behavioural decision-making models.

Iaith wreiddiol	Saesneg
Tudalennau (o-i)	519-528
Nifer y tudalennau	10
Cyfnodolyn	Journal of Marketing Management
Cyfrol	30
Rhif cyhoeddi	5-6
Dynodwyr Gwrthrych Digidol (DOIs)	https://doi.org/10.1080/0267257X.2014.884368
Statws	Cyhoeddwyd - Maw 2014

Mynediad at Ddogfen

10.1080/0267257X.2014.884368

http://dx.doi.org/10.1080/0267257X.2014.884368

Dyfynnu hyn

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title = "New advances in attitude and behavioural decision-making models",

abstract = "An introduction is presented for this issue of the {"}Journal of Marketing Management{"} that discusses articles on the theory of reasoned action, the theory of planned behaviour, and the advances in consumer attitudes research and behavioural decision-making models.",

author = "Nina Michaelidou and Louise Hassan",

year = "2014",

month = mar,

doi = "10.1080/0267257X.2014.884368",

language = "English",

volume = "30",

pages = "519--528",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

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AU - Michaelidou, Nina

AU - Hassan, Louise

PY - 2014/3

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DO - 10.1080/0267257X.2014.884368

M3 - Article

SN - 0267-257X

VL - 30

SP - 519

EP - 528

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 5-6

ER -

New advances in attitude and behavioural decision-making models

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