Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign

Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

Iaith wreiddiol	Saesneg
Tudalennau (o-i)	1140-1164
Cyfnodolyn	European Journal of Marketing
Cyfrol	44
Rhif cyhoeddi	7/8
Dynodwyr Gwrthrych Digidol (DOIs)	https://doi.org/10.1108/03090561011047562
Statws	Cyhoeddwyd - 1 Ion 2010

Mynediad at Ddogfen

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title = "Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign",

author = "G. Walsh and L.M. Hassan and E.M. Shiu and J.C. Andrews and G. Hastings",

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AU - Walsh, G.

AU - Hassan, L.M.

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AU - Andrews, J.C.

AU - Hastings, G.

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