The case study method and the methodology of business history

Bernardo Batiz-Lazo

The case study method and the methodology of business history

Bernardo Batiz-Lazo

Ysgol Busnes Albert Gubay

Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl

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In this brief paper I place the case study method within the methodology of business history and in a broader perspective of researching business and management. I also illustrate the sue of case studies as a pedagogical tool and itsimplications for the teaching of MBAs in Latin America.

Iaith wreiddiol	Saesneg
Tudalennau (o-i)	12-16
Cyfnodolyn	Revista Contribuciones Cientificas y Tecnológicas
Cyfrol	2015
Rhif cyhoeddi	140
Statws	Cyhoeddwyd - 2015

Mynediad at Ddogfen

http://www.revistas.usach.cl/ojs/index.php/contribuciones/article/view/2493

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title = "The case study method and the methodology of business history",

abstract = "In this brief paper I place the case study method within the methodology of business history and in a broader perspective of researching business and management. I also illustrate the sue of case studies as a pedagogical tool and itsimplications for the teaching of MBAs in Latin America.",

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The case study method and the methodology of business history

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