Towards a strategic place brand-management model

Allbwn ymchwil: Cyfraniad at gyfnodolyn › Erthygl › adolygiad gan gymheiriaid

Iaith wreiddiol	Saesneg
Tudalennau (o-i)	458-476
Cyfnodolyn	Journal of Marketing Management
Cyfrol	27
Rhif cyhoeddi	5-6
Dynodwyr Gwrthrych Digidol (DOIs)	https://doi.org/10.1080/02672571003683797
Statws	Cyhoeddwyd - 30 Maw 2011

Mynediad at Ddogfen

How branding can show people’s love for a place and also help to highlight local challenges
Hanna, S. & Tenbrink, T., 29 Maw 2023, The Conversation.
Allbwn ymchwil: Cyfraniad at gyhoeddiad arbenigol › Erthygl

Mynediad agored

SME Research in a European Union Convergence Region
Jones-Evans, D. (Cyfranogwr), Sambrook, S. (Cyfranogwr), Doloriert, C. (Cyfranogwr), Hanna, S. (Cyfranogwr), Rowley, J. (Cyfranogwr), Kupiec-Teahan, B. (Cyfranogwr) & Mitchelmore, S. (Cyfranogwr)
Effaith

Ffeil

@article{f5fce59e4ce44f5ea3ce9313ce4da4be,

title = "Towards a strategic place brand-management model",

author = "S.A. Hanna and J. Rowley",

year = "2011",

month = mar,

day = "30",

doi = "10.1080/02672571003683797",

language = "English",

volume = "27",

pages = "458--476",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "5-6",

}