Turning artificial neural networks into a marketing science tool: modelling and forecasting the impact of sales promotions.

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Iaith wreiddiol	Saesneg
Statws	Cyhoeddwyd - 1 Ion 2011
Digwyddiad	ICAART 2011, 28-30 January 2011, Rome, Italy. - Hyd: 3 Ion 0001 → …

Cynhadledd	ICAART 2011, 28-30 January 2011, Rome, Italy.
Cyfnod	3/01/01 → …

Dyfynnu hyn

@conference{984d4fb6cada43db8738cd718aa35515,

title = "Turning artificial neural networks into a marketing science tool: modelling and forecasting the impact of sales promotions.",

author = "I.Z. Qureshi and M. Khammash and K. Nikolopoulos",

year = "2011",

month = jan,

day = "1",

language = "English",

note = "ICAART 2011, 28-30 January 2011, Rome, Italy. ; Conference date: 03-01-0001",

}