Organisation profile
Organisation profile
The Tourism, destinations, and place engagement research planning group aims to develop research in wider topics related to tourism, destinations, and places. Adopting a multidisciplinary approach, the group analyses the tourism sector, place branding, and destination management and marketing employing both quantitative and qualitative research methods. Tourism is characterised by the existence of an abundance of data, which, if properly edited and analysed, can extend theoretical knowledge, and offer managerial implications to tourism businesses. Consequently, the group focuses on tourism analytics. The group also places particular attention to sustainability, including the economic and sociocultural sustainability of both tourism development and place identity and branding.
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Collaborations and top research areas from the last five years
Profiles
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Adrian Gepp
- The Albert Gubay Business School - Professor in Data Analytics
- The Institute of European Finance - Financial Innovation and Data Analytics
- Rhanbarth - Tourism, destinations and place engagement
Person: Research, Academic
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Sonya Hanna
- The Albert Gubay Business School - Lecturer in Marketing
- Rhanbarth - Tourism, destinations and place engagement
- Rhanbarth - Understanding Consumers
Person: Academic
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Linda Osti
- The Albert Gubay Business School - Senior Lecturer in Management
- Rhanbarth - Tourism, destinations and place engagement
Person: Academic
Projects
- 4 Finished
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Skills & Innovation voucher scheme - Snowdon Timber Products Ltd - Midi
Gepp, A. (PI)
25/08/24 → 31/07/25
Project: Research
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Skills & Innovation voucher scheme - Phoenix LBS - Midi
Gepp, A. (PI)
1/05/24 → 31/07/25
Project: Research
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Skills & Innovation voucher scheme - Kodergarten - Maxi
Gepp, A. (PI)
1/05/24 → 31/07/25
Project: Research
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Ardoll Ymwelwyr i Wynedd: Argymhellion ar sut y gallai Cyngor Gwynedd ddefnyddio ei bwerau o dan y Bil Llety Ymwelwyr (Cofrestr ac Ardoll) Etc. (Cymru) i wella perfformiad y sector twristiaeth yng Ngwynedd.
Ap Gwilym, R., Osti, L., Bauknecht, N. & Ibanez, V., 13 Apr 2026, 36 p.Research output: Book/Report › Commissioned report
Open AccessFile -
A Visitor Levy for Gwynedd: Recommendations on how Cyngor Gwynedd might leverage its powers under the Visitor Accommodation (Register and Levy) Etc. (Wales) Bill to improve the performance of the tourism sector in Gwynedd.
Ap Gwilym, R., Osti, L., Bauknecht, N. & Ibanez, V., 13 Apr 2026, 36 p.Research output: Book/Report › Commissioned report
Open AccessFile -
Accountants’ Attitudes to Digital Technology: A Barrier to the Digital Transformation of Accounting?
Busulwa, R., Birt, J., Gepp, A. & Oates, G., Feb 2024, Digital Transformation in Accounting and Auditing: Navigating Technological Advances for the Future. Springer, p. 153-182Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Activities
- 2 Consultancy
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Predicting Customer Churn
Jones, L. (Consultant) & Gepp, A. (Consultant)
1 Feb 2024 → 30 Aug 2024Activity: Consultancy
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JCB Data Dashboard
Jones, L. (Consultant) & Gepp, A. (Consultant)
1 Nov 2023 → 1 Apr 2024Activity: Consultancy
Press/Media
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Review of impacts of visitor levies in global destinations
29/11/24 → 1/12/24
2 items of Media coverage
Press/Media: Research
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