He (Heather) He

He (Heather) He

Dr

 https://orcid.org/0000-0003-1167-4820

Accepting PhD Students

PhD projects

I'm always looking for outstanding and motivated PhD candidates.

If you obtained an MSc degree in merit or above, or a first-class honours degree in an appropriate subject (e.g. Data Analytics, Finance, Operational Research, Statistics), or equivalent professional qualification and met the language requirements, please feel free to email me your CV and research proposal ([email protected]).

20212025

Research activity per year

Personal profile

Research

My research interest includes but is not limited to:

  • Retail Investing and Financial Inclusion: Exploring the decision-making, risk behavior, and cognitive biases of retail investors. Investigating the transformative impact of FinTech on the retail investment landscape, aiming to bridge the gap in financial inclusion and accessibility.
  • Advanced News Analytics in Finance: Leveraging cutting-edge news analytics and sentiment analysis to construct predictive models of financial markets. Examining the interplay between media narratives and corporate governance, and their collective impact on market dynamics.
  • Sustainable Business Analytics: Applying data science techniques to enhance business sustainability, with a focus on assisting Small and Medium Enterprises (SMEs) in navigating the complexities of Environmental, Social, and Governance (ESG) standards. 

Contact Info

Office: Room 2.02 Hen Goleg, College Rd, Bangor LL57 2DG

Find Me on LinkedIn

For teaching advice and feedback, please click here to make an appointment with me. 

 

Teaching and Supervision

Undergraduate Teaching

  • Behavioural Finance (2023)
  • Data Science (2024 - Present)

Postgraduate Teaching

  • Data Science (2023 - Present)
  • Coding for Business Applications (2023)
  • Applied Finance Project (2022-2023)
  • FinTech with Project (2023)

Doctoral Workshop

  • Empirical literature review, conceptual framework & theoretical framework.

PhD Students Supervisor

  • Jiaxin Li (2024 - Present)
  • Ricardo Verschueren (2024 - Present)

Grant Awards and Projects

  • British Academy/Leverhulme Small Research Grants Sep 2023-Feb 2025 (£9,964), Co-Investigator: Impacts of Bank Branch Closures on SME Performance: Evidence from the UK
  • Welsh Government’s SMART-FIS program 2024 (£34,196), Co-Investigator: Analysing the Use of Data Analytics by Welsh Businesses
  • UK SPF Skills & Innovation voucher scheme 2024 (£4,294), Principal Investigator: Identifying Climate Response Thresholds in North Wales: A Collaborative Initiative with the National Trust
  • UK SPF SIV Scheme 2024 (£4,961), Co-Investigator: Collaborative Initiative with Wings Club Broughton on financial innovations.
  • UK SPF SIV Scheme 2024 (£7,692), Researcher: Collaboration with Kodergarten on Smart Towns Works. 
  • British Council Springboard Fund 2024 - 2025 (£6,860), Co-Investigator: Sustainable Aviation and Emerging Technologies: Maximizing Operational And Resource Efficiency
  • UK SPF SIV Scheme 2024 - 2025 (£4,978), Co-Investigator: Collaborative Initiative with Enfys Ecology on financial innovations. 
  • Bangor University Staff Enterprise Development Fund 2025 (£1,070), Co-Investigator, Promote sustainable enterprise education and socially responsible entrepreneurship.

Other

PhD Students External Advisor

  • Thokozile Tembo, University of Southampton (2023 - Present)

Ah-hoc Refereeing

Operations Research; European Journal of Finance; Journal of Accounting Literature; Pacific-Basin Finance Journal; Big Data Research; Journal of University Teaching & Learning Practice

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action

Education/Academic qualification

Advance HE Fellowship Certificate

Award Date: 1 Aug 2024

Postgraduate, PhD, Business Studies and Management, University of Southampton

Undergraduate, BSc, Economics, Xiamen University, China

External positions

Member, UKRI Talent Peer Review College

Feb 2023 → …

Co-Chair of OR, Analytics, & Education Special Interest Group, The Operational Research Society

May 2022 → …

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