I am passionate about tourism, and my research focuses on sustainable tourism with a specific emphasis on its socio-cultural aspects and the behaviour of green tourists. In my research studies and industry-applied projects I concentrate on the well-being of local communities as guardians and promoters of equitable forms of tourism.

I began my academic career in Australia and worked in Italy at the Free University of Bozen-Bolzano for 14 years before relocating to the UK. Since 2022, I have held the position of Senior Lecturer in Tourism Management at Bangor University, where I lead the Tourism, Destinations, and Place Engagement research group.

I was a member of the Technical and Scientific Committee for the Development of Mountains at the Italian Ministry of Regional Affairs and served as vice-director of the Competence Centre Tourism and Mobility at the Free University of Bozen-Bolzano.