Personal profile
Overview
Dr Mahshid Bagheri is a Lecturer in Management (January 2022- Present) and Postgraduate Senior Tutor (August 2024- Present) at Bangor Business School, Bangor University. She holds a PhD in Management Studies and an MBA in International Business with Distinction, both from Bangor University.
Dr Bagheri teaches a range of undergraduate and postgraduate modules at Bangor Business School. Her research interests span the areas of internationalization, entrepreneurship, innovation, business growth and strategy, and SMEs' performance. She has a particular focus on growth strategies for small and medium-sized enterprises, including how they can leverage open innovation, AI-driven innovation, and strategic orientation to enhance their international performance. She is a member of Rhanbarth – Organisational Behaviour Research Group.
In recognition of her teaching excellence and commitment to professional development, Dr Bagheri has been awarded Fellowship of the Higher Education Academy (FHEA) and is a Certified Management and Business Educator (CMBE) by the Chartered Association of Business Schools.
Teaching and Supervision
Current Undergraduate Teaching:
ASB- 3005 Marketing Performance Monitoring And Analytics
ASB-1602 Technology in Marketing
ASB-1007 CMI in Ethics, Sust, HRM, Tour
Current Postgraduate Teaching:
ASB-4904/4905 ABJ-4904/4905 Applied Business Projects
Past Teaching:
ASB-2019 Business Information Systems
ASB-1206 Tutorials in Management
BIC-3027 Business Environment
BIC-0012 Business Functions
BIC-0019 Macroeconomics
BIC-1005 Introduction to Economics
ASB-1105 Principles of Business Management 2019/20
PhD Supervision:
Ahmed Salah Ibrahim Mohamed Elgazzar (Jan 2025- Present)
Other
Roles within Bangor Business School
Senior Tutor (UG, PGT, Executive Education)
Chair of Special Circumstances Board
Research
Research Interests:
Internationalization/deinternationalization of SMEs
Innovation, open (AI) Innovation in SMEs
Strategic orientation: entrepreneurial and market Orientation
Role of AI in contributing to SMEs' sustainability
The impact of Immersive Technologies/IoT/big data analytics on SMEs' growth and Performance: challenges, limitations and opportunities
Conference Attendance:
- ‘Exploring the Role of Big Analytics Capabilities in SMEs’ Marketing Performance: The Impact of AI and Open Innovation’. Accepted for presentation at the Academy of Marketing Conference, 2025.
- ‘Ethical AI in Service Innovation: Balancing Benefits and Risks in a Digital Age’. Presented at BAM Conference, 2-6 Sept 2024.
- ‘Exploring the Integration of AI in SMEs Open Innovation Ecosystems’. Presented at British Academy of Management (BAM) Network Colloquium, May 2024
Working Papers
- Linking the Degree of Internationalization and Small and Medium-sized Firm Performance Through Entrepreneurial Orientation and Open Innovation: A Moderated Mediation Model.
- Exploring the Role of Big Analytics Capabilities in SMEs’ Marketing Performance: The Impact of AI and Open Innovation. Status: Data Collection
Contact Info
Location: Room 0.18, Hen Goleg, LL57 2DG
Click below to book an appointment during Mahshid's office hours:
https://outlook.office365.com/owa/calendar/[email protected]/bookings/
Education/Academic qualification
Certified Management & Business Educator (CMBE), Chartered Association of Business Schools (CABS)
Award Date: 14 May 2025
Fellow (FHEA), Advance HE
Award Date: 28 Jul 2023
Postgraduate, PhD, Management Studies , Bangor University
Award Date: 1 Dec 2021
Postgraduate, MB, MBA in International Business, Bangor University
Undergraduate, BA, English Language Translation
Undergraduate, Other, Associate of Science in Computer software
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 7 Affordable and Clean Energy -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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Ethical AI in Service Innovation: Balancing Benefits and Risks in a Digital Age
Tajvidi, M., Tajvidi, R. & Bagheri, M., 9 Jan 2024, British Academy of Management. British Academy of ManagementResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Internationalization Orientation in SMEs: The Mediating Role of Technological Innovation
Bagheri, M., Mitchelmore, S., Bamiatzi, V. & Nikolopoulos, K., Mar 2019, In: Journal of International Management. 25, 1, p. 121-139Research output: Contribution to journal › Article › peer-review
Open AccessFile1355 Downloads (Pure)