Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing

Peter Whalen; Can Uslay; Vincent J. Pascal; Glenn Omura; Andrew McAuley; Chickery J. Kasouf; Rosalind Jones; Claes M. Hultman; Gerald E. Hills; David J. Hansen; Audrey Gilmore; Joe Giglierano; Fabian Eggers; Jonathan Deacon

doi:10.1080/0965254X.2015.1035036

Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing

Peter Whalen
, Can Uslay
, Vincent J. Pascal
, Glenn Omura
, Andrew McAuley
, Chickery J. Kasouf
, Rosalind Jones
, Claes M. Hultman
, Gerald E. Hills
, David J. Hansen
, Audrey Gilmore
, Joe Giglierano
, Fabian Eggers
, Jonathan Deacon

University of Birmingham

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	5-19
Number of pages	15
Journal	Journal of Strategic Marketing
Volume	24
Issue number	1
DOIs	https://doi.org/10.1080/0965254X.2015.1035036
Publication status	Published - 2016
Externally published	Yes

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10.1080/0965254X.2015.1035036

Cite this

Whalen, P., Uslay, C., Pascal, V. J., Omura, G., McAuley, A., Kasouf, C. J., Jones, R., Hultman, C. M., Hills, G. E., Hansen, D. J., Gilmore, A., Giglierano, J., Eggers, F., & Deacon, J. (2016). Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing. Journal of Strategic Marketing, 24(1), 5-19. https://doi.org/10.1080/0965254X.2015.1035036

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AU - McAuley, Andrew

AU - Kasouf, Chickery J.

AU - Jones, Rosalind

AU - Hultman, Claes M.

AU - Hills, Gerald E.

AU - Hansen, David J.

AU - Gilmore, Audrey

AU - Giglierano, Joe

AU - Eggers, Fabian

AU - Deacon, Jonathan

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