Anthropomorphisation of software agents as a persuasive tool

C. Headleand, L.J. Priday, L. Ap-Cenydd, C.J. Headleand, L. Ap Cenydd, L.R. Priday, J.C. Roberts, W.J. Teahan

    Research output: Contribution to conferencePaper

    Abstract

    In this position paper, we make an argument for the anthropomorphism of software agents as a persuasive tool. We begin by discussing some of the relevant applications, before providing a brief introduction to the CASA theory of social interaction with computers. We conclude by describing a selection of the evidence for anthropomorphism, and an argument for further research into this area
    Original languageEnglish
    DOIs
    Publication statusPublished - 13 Jul 2015
    EventWorkshop on Understanding Persuasion: HCI as a Medium for Persuasion, British HCI 2015 -
    Duration: 3 Jan 0001 → …

    Conference

    ConferenceWorkshop on Understanding Persuasion: HCI as a Medium for Persuasion, British HCI 2015
    Period3/01/01 → …

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