Brand architecture in place branding

S.A. Hanna; S. Hanna; J. Rowley

Brand architecture in place branding

S.A. Hanna
, S. Hanna
, J. Rowley

The Albert Gubay Business School

Research output: Contribution to conference › Paper

Original language	English
Pages	Session F3
Publication status	Published - 15 Feb 2013
Event	3rd International Place Branding and 2nd Institute of Place Management Conference, The Business School, Manchester Metropolitan University, Manchester - Duration: 3 Jan 0001 → …

Conference

Conference	3rd International Place Branding and 2nd Institute of Place Management Conference, The Business School, Manchester Metropolitan University, Manchester
Period	3/01/01 → …

Cite this

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title = "Brand architecture in place branding",

author = "S.A. Hanna and S. Hanna and J. Rowley",

year = "2013",

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pages = "Session F3",

note = "3rd International Place Branding and 2nd Institute of Place Management Conference, The Business School, Manchester Metropolitan University, Manchester ; Conference date: 03-01-0001",

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TY - CONF

T1 - Brand architecture in place branding

AU - Hanna, S.A.

AU - Hanna, S.

AU - Rowley, J.

PY - 2013/2/15

Y1 - 2013/2/15

UR - http://www.business.mmu.ac.uk/place/

M3 - Paper

SP - Session F3

T2 - 3rd International Place Branding and 2nd Institute of Place Management Conference, The Business School, Manchester Metropolitan University, Manchester

Y2 - 3 January 0001

ER -

Brand architecture in place branding

Conference

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Cite this