Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules.

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	247–260
Journal	International Journal of Research in Marketing
Volume	25
Issue number	4
DOIs	https://doi.org/10.1016/j.ijresmar.2008.08.002
Publication status	Published - 1 Dec 2008

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title = "Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules.",

author = "J. Gonzalez and P. Stern and S. Dutta and C. Sismero",

year = "2008",

month = dec,

day = "1",

doi = "10.1016/j.ijresmar.2008.08.002",

language = "English",

volume = "25",

pages = "247–260",

journal = "International Journal of Research in Marketing",

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publisher = "Elsevier BV",

number = "4",

}

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T1 - Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules.

AU - Gonzalez, J.

AU - Stern, P.

AU - Dutta, S.

AU - Sismero, C.

PY - 2008/12/1

Y1 - 2008/12/1

U2 - 10.1016/j.ijresmar.2008.08.002

DO - 10.1016/j.ijresmar.2008.08.002

M3 - Article

SN - 0167-8116

VL - 25

SP - 247

EP - 260

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 4

ER -