Demarketing tobacco through governmental policies - the 4Ps revisited

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	269-278
Journal	Journal of Business Research
Volume	62
Issue number	2
DOIs	https://doi.org/10.1016/j.jbusres.2008.01.034
Publication status	Published - 1 Feb 2009

Access to Document

@article{80468bac6b0c4496805512bc5683fddf,

title = "Demarketing tobacco through governmental policies - the 4Ps revisited",

author = "E.M. Shiu and L.M. Hassan and G. Walsh",

year = "2009",

month = feb,

day = "1",

doi = "10.1016/j.jbusres.2008.01.034",

language = "English",

volume = "62",

pages = "269--278",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

number = "2",

}