Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer.

Research output: Contribution to conference › Paper › peer-review

Abstract

Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer

Original language	English
Publication status	Published - 24 Jul 2016
Event	Global Marketing Conference, Hong Kong, Hong Kong, Hong Kong, 21/07/2016 - 24/07/2016. - Hong Kong, Hong Kong, China Duration: 21 Jul 2016 → 24 Jul 2016

Conference	Global Marketing Conference, Hong Kong, Hong Kong, Hong Kong, 21/07/2016 - 24/07/2016.
Country/Territory	China
City	Hong Kong
Period	21/07/16 → 24/07/16

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title = "Don{\textquoteright}t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer.",

abstract = "Don{\textquoteright}t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer",

author = "Gareth Griffiths and Marwan Khammash and Jan Breitsohl",

year = "2016",

month = jul,

day = "24",

language = "English",

note = "Global Marketing Conference, Hong Kong, Hong Kong, Hong Kong, 21/07/2016 - 24/07/2016. ; Conference date: 21-07-2016 Through 24-07-2016",

}

Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer. / Griffiths, Gareth; Khammash, Marwan; Breitsohl, Jan.
2016. Paper presented at Global Marketing Conference, Hong Kong, Hong Kong, Hong Kong, 21/07/2016 - 24/07/2016., Hong Kong, China.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer.

AU - Griffiths, Gareth

AU - Khammash, Marwan

AU - Breitsohl, Jan

PY - 2016/7/24

Y1 - 2016/7/24

N2 - Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer

AB - Don’t mess with the silver surfer - how to direct negative customer online complaints into benefits for the retailer

M3 - Paper

T2 - Global Marketing Conference, Hong Kong, Hong Kong, Hong Kong, 21/07/2016 - 24/07/2016.

Y2 - 21 July 2016 through 24 July 2016

ER -