Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms?

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 1 Jan 2009
Event	Proceedings of 38th EMAC International Conference, Nantes, France, 2009. - Duration: 3 Jan 0001 → …

Conference	Proceedings of 38th EMAC International Conference, Nantes, France, 2009.
Period	3/01/01 → …

Cite this

@conference{cc1fae4e94824a2b8523b490a0d52bdd,

title = "Electronic Word-of-Mouth: Why do consumers read product reviews in online opinion platforms?",

author = "M. Khammash and S. Parry and R. Jones",

year = "2009",

month = jan,

day = "1",

language = "English",

note = "Proceedings of 38th EMAC International Conference, Nantes, France, 2009. ; Conference date: 03-01-0001",

}