Enhancing Innovativeness: The Role of Dynamic Marketing Capabilities

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	563-576
Number of pages	14
Journal	CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION
Volume	35
Issue number	4
DOIs	https://doi.org/10.1002/CJAS.1473
Publication status	Published - 1 Dec 2018
Externally published	Yes

Access to Document

@article{0abae290865d4e2e80c52b69856e8058,

title = "Enhancing Innovativeness: The Role of Dynamic Marketing Capabilities",

author = "David Roach and Joel Ryman and Rosalind Jones and Hannah Ryman",

year = "2018",

month = dec,

day = "1",

doi = "10.1002/CJAS.1473",

language = "English",

volume = "35",

pages = "563--576",

journal = "CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION",

issn = "0825-0383",

publisher = "Wiley-Blackwell",

number = "4",

}

TY - JOUR

T1 - Enhancing Innovativeness: The Role of Dynamic Marketing Capabilities

AU - Roach, David

AU - Ryman, Joel

AU - Jones, Rosalind

AU - Ryman, Hannah

PY - 2018/12/1

Y1 - 2018/12/1

U2 - 10.1002/CJAS.1473

DO - 10.1002/CJAS.1473

M3 - Article

SN - 0825-0383

VL - 35

SP - 563

EP - 576

JO - CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION

JF - CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATION

IS - 4

ER -