Abstract
The present paper draws upon six years of applied practitioner research experience of the authors who were based within a Football in the Community (FitC) programme at an English Premier League football club in a deprived community in the UK. The paper explores the critical emergent issues concerned with participant recruitment, engagement and retention within a range of FitC physical activity, health improvement interventions with the following populations; primary school children, families, men aged 18?35 years and men aged 55 years and above. Results are drawn from a range of ethnographic, reflective and observational data collection and analysis techniques undertaken by the authors. A first person writing style is used alongside creative non-fiction vignettes. Results relating to the effectiveness of a range of behaviour and lifestyle change interventions are discussed. The authors conclude with a series of proposed operational and strategic ways forward for FitC schemes.
| Original language | English |
|---|---|
| Pages (from-to) | 934-950 |
| Number of pages | 17 |
| Journal | Soccer and Society |
| Volume | 15 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - 27 May 2014 |
| Externally published | Yes |
Keywords
- 1699 Other Studies In Human Society
- 1504 Commercial Services