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Global Sustainable Packaging Practices: A LinkedIn-Based Analysis of Circular Economy Re-Strategies

  • David Knäble
  • , Victoria Krauter
  • , George Tsironis
  • , Iosif Kapellakis
  • , Jenny Woods
  • , Theodoros Daglis
  • , Maria Bakatsaki
  • , Chrysoula Kanakaki
  • , Aya Abdelmeguid
  • , Elena Arranz
  • , Spyridon Papaefthimiou
  • , Konstantinos Tsagarakis
  • University of Offenburg
  • University of Applied Sciences Campus
  • Democritus University of Thrace
  • Neapolis University Pafos
  • Technical University of Crete
  • National and Kapodistrian University of Athens
  • Cranfield University
  • Universidad Autónoma de Madrid

Research output: Contribution to journalArticlepeer-review

Abstract

Packaging, which represents a significant share of municipal solid waste worldwide, offers one of the fastest ways to cut environmental impact through circular strategies. This study analyzes LinkedIn data from 1,249companies that focus on sustainable packaging. Each company profile was examined to identify concrete innovations aligned with theestablished circular‑economy “Re‑” strategies. The paper clarifies how firms translate these principles into practice, highlights the most adopted “Re‑” strategies, and examines the companies that self-identifyon LinkedIn as active in the field of sustainable packaging. The study presents key characteristics of these companies, such astheirgeographical distribution, the industry sector in which they operate, firm size and the number of followers. By mapping real‑world initiatives across a large sample, itprovides actionable insights for businesses and policy makers aiming to accelerate the transition to circular packaging systems while maintaining economic viability.
Original languageEnglish
Article number1
Pages (from-to)1-21
Number of pages20
JournalJournal of Circular Economy
Volume4
Issue number2
DOIs
Publication statusPublished - 10 Jul 2026

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  2. SDG 11 - Sustainable Cities and Communities
    SDG 11 Sustainable Cities and Communities
  3. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

Keywords

  • Corporate communication
  • Circular economy
  • Data Mining
  • Social Media
  • Sustainable packaging

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