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Abstract
The I ♥ NY logo was launched in the 1970s when New York City was at its grittiest and most dangerous. Since then graphic designer Milton Glaser’s creation has been emblazoned on every kind of souvenir imaginable, not to mention inspiring movies, clothing, graffiti and even food.
Such campaigns are developed as part of a branding process used to whip up feelings about a place. These so-called “place branding” efforts can gather communities around whichever ideas matter most to these people, whether they are social, economic, or even environmental.
Such campaigns are developed as part of a branding process used to whip up feelings about a place. These so-called “place branding” efforts can gather communities around whichever ideas matter most to these people, whether they are social, economic, or even environmental.
| Original language | English |
|---|---|
| Specialist publication | The Conversation |
| Publication status | Published - 29 Mar 2023 |
Keywords
- Place identity
- Place branding
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Dive into the research topics of 'How branding can show people’s love for a place and also help to highlight local challenges'. Together they form a unique fingerprint.Research output
- 5 Article
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Linguistic expression of place appreciation in English and Welsh: A case study in North Wales
Tenbrink, T. & Williams, A. J., 20 Jun 2022, In: Journal of Spatial Information Science. 24, p. 87-114 28 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile171 Downloads (Pure) -
What spatial environments mean
Tenbrink, T., Jun 2020, In: Journal of Spatial Information Science. 20, p. 57-63Research output: Contribution to journal › Article › peer-review
Open AccessFile236 Downloads (Pure) -
Towards a model of the Place Brand Web
Hanna, S. & Rowley, J., 25 Nov 2014, In: Tourism Management. 48, June, p. 100-112Research output: Contribution to journal › Article › peer-review
Open AccessFile694 Downloads (Pure)