@misc{b4cb87b0c8e249b4b715cc1529ebcb8a,
title = "How branding can show people{\textquoteright}s love for a place and also help to highlight local challenges",
abstract = "The I ♥ NY logo was launched in the 1970s when New York City was at its grittiest and most dangerous. Since then graphic designer Milton Glaser{\textquoteright}s creation has been emblazoned on every kind of souvenir imaginable, not to mention inspiring movies, clothing, graffiti and even food.Such campaigns are developed as part of a branding process used to whip up feelings about a place. These so-called “place branding” efforts can gather communities around whichever ideas matter most to these people, whether they are social, economic, or even environmental.",
keywords = "Place identity, Place branding",
author = "Sonya Hanna and Thora Tenbrink",
year = "2023",
month = mar,
day = "29",
language = "English",
journal = "The Conversation",
}