How branding can show people’s love for a place and also help to highlight local challenges

Sonya Hanna; Thora Tenbrink

How branding can show people’s love for a place and also help to highlight local challenges

Research output: Contribution to specialist publication › Article

Abstract

The I ♥ NY logo was launched in the 1970s when New York City was at its grittiest and most dangerous. Since then graphic designer Milton Glaser’s creation has been emblazoned on every kind of souvenir imaginable, not to mention inspiring movies, clothing, graffiti and even food.

Such campaigns are developed as part of a branding process used to whip up feelings about a place. These so-called “place branding” efforts can gather communities around whichever ideas matter most to these people, whether they are social, economic, or even environmental.

Original language	English
Specialist publication	The Conversation
Publication status	Published - 29 Mar 2023

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 11 Sustainable Cities and Communities

Keywords

Place identity
Place branding

Access to Document

https://theconversation.com/how-branding-can-show-peoples-love-for-a-place-and-also-help-to-highlight-local-challenges-186583Licence: CC BY-ND

Linguistic expression of place appreciation in English and Welsh: A case study in North Wales
Tenbrink, T. & Williams, A. J., 20 Jun 2022, In: Journal of Spatial Information Science. 24, p. 87-114 28 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
233 Downloads (Pure)
What spatial environments mean
Tenbrink, T., Jun 2020, In: Journal of Spatial Information Science. 20, p. 57-63
Research output: Contribution to journal › Article › peer-review

Open Access
File
277 Downloads (Pure)
Towards a model of the Place Brand Web
Hanna, S. & Rowley, J., 25 Nov 2014, In: Tourism Management. 48, June, p. 100-112
Research output: Contribution to journal › Article › peer-review

Open Access
File
746 Downloads (Pure)

Cite this

@misc{b4cb87b0c8e249b4b715cc1529ebcb8a,

title = "How branding can show people{\textquoteright}s love for a place and also help to highlight local challenges",

abstract = "The I ♥ NY logo was launched in the 1970s when New York City was at its grittiest and most dangerous. Since then graphic designer Milton Glaser{\textquoteright}s creation has been emblazoned on every kind of souvenir imaginable, not to mention inspiring movies, clothing, graffiti and even food. Such campaigns are developed as part of a branding process used to whip up feelings about a place. These so-called “place branding” efforts can gather communities around whichever ideas matter most to these people, whether they are social, economic, or even environmental.",

keywords = "Place identity, Place branding",

author = "Sonya Hanna and Thora Tenbrink",

year = "2023",

month = mar,

day = "29",

language = "English",

journal = "The Conversation",

}

TY - GEN

T1 - How branding can show people’s love for a place and also help to highlight local challenges

AU - Hanna, Sonya

AU - Tenbrink, Thora

PY - 2023/3/29

Y1 - 2023/3/29

N2 - The I ♥ NY logo was launched in the 1970s when New York City was at its grittiest and most dangerous. Since then graphic designer Milton Glaser’s creation has been emblazoned on every kind of souvenir imaginable, not to mention inspiring movies, clothing, graffiti and even food. Such campaigns are developed as part of a branding process used to whip up feelings about a place. These so-called “place branding” efforts can gather communities around whichever ideas matter most to these people, whether they are social, economic, or even environmental.

AB - The I ♥ NY logo was launched in the 1970s when New York City was at its grittiest and most dangerous. Since then graphic designer Milton Glaser’s creation has been emblazoned on every kind of souvenir imaginable, not to mention inspiring movies, clothing, graffiti and even food. Such campaigns are developed as part of a branding process used to whip up feelings about a place. These so-called “place branding” efforts can gather communities around whichever ideas matter most to these people, whether they are social, economic, or even environmental.

KW - Place identity

KW - Place branding

M3 - Article

JO - The Conversation

JF - The Conversation

ER -

How branding can show people’s love for a place and also help to highlight local challenges

Abstract

UN SDGs

Keywords

Access to Document

Fingerprint

Research output

Linguistic expression of place appreciation in English and Welsh: A case study in North Wales

What spatial environments mean

Towards a model of the Place Brand Web

Cite this