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'Just not knowing' can make life sweeter (and saltier): Reward uncertainty alters the sensory experience and consumption of palatable food and drinks

  • University of Bath
  • Technical University Braunschweig
  • Bangor University
  • Utah State University

Research output: Contribution to journalArticlepeer-review

672 Downloads (Pure)
Original languageEnglish
Pages (from-to)2015-2035
JournalJournal of Experimental Psychology: General
Volume150
Issue number10
Early online date23 Mar 2021
DOIs
Publication statusPublished - Oct 2021

Keywords

  • consumption
  • hedonic consumption
  • mood
  • reward uncertainty
  • taste

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