LOYAL: TO WHAT EXTENT? A shift in destination preference due to the COVID-19 pandemic

Linda Osti; C. Rubina  Nava

doi:10.1016/j.annale.2020.100004

LOYAL: TO WHAT EXTENT? A shift in destination preference due to the COVID-19 pandemic

Linda Osti
, C. Rubina Nava

Research output: Contribution to journal › Article › peer-review

42 Downloads (Pure)

Abstract

The choice of a holiday destination is affected both by the destination's image and the tourists' loyalty. Previous epidemic and pandemic outbreaks have consistently affected the way people holiday, since their perception of risk is associated to the destination's image and influenced by media coverage and graphic imagery.

We studied tourists’ perceptions and behaviours during the first period of COVID-19 with the objective of investigating how preferences and loyalty for different types of destinations (seaside, mountain, art cities) change during health emergencies.

We segmented tourists according to their perceived risk, over months and towards different types of destinations. We found that mountain locations are perceived as safer than seaside destinations and art cities. Despite their expression of loyalty to the same destination, in times of respiratory disease-related risk perception, tourists have shifted destination categories, thus changing their preferences from seaside to mountain destinations.

Original language	English
Article number	100004
Journal	Annals of Tourism Research Empirical Insights
Volume	1
Issue number	1
DOIs	https://doi.org/10.1016/j.annale.2020.100004
Publication status	Published - Nov 2020
Externally published	Yes

Keywords

Loyalty
Risk perception
health emergency
market segmentation
Cluster Analysis

Access to Document

10.1016/j.annale.2020.100004

Loyal - to what extentFinal published version, 586 KBLicence: CC BY-NC-ND

Cite this

@article{c6ceed97ac90426da6347aa3f16b8c1b,

title = "LOYAL: TO WHAT EXTENT? A shift in destination preference due to the COVID-19 pandemic",

abstract = "The choice of a holiday destination is affected both by the destination's image and the tourists' loyalty. Previous epidemic and pandemic outbreaks have consistently affected the way people holiday, since their perception of risk is associated to the destination's image and influenced by media coverage and graphic imagery. We studied tourists{\textquoteright} perceptions and behaviours during the first period of COVID-19 with the objective of investigating how preferences and loyalty for different types of destinations (seaside, mountain, art cities) change during health emergencies. We segmented tourists according to their perceived risk, over months and towards different types of destinations. We found that mountain locations are perceived as safer than seaside destinations and art cities. Despite their expression of loyalty to the same destination, in times of respiratory disease-related risk perception, tourists have shifted destination categories, thus changing their preferences from seaside to mountain destinations.",

keywords = "Loyalty, Risk perception, health emergency, market segmentation, Cluster Analysis",

author = "Linda Osti and Nava, \{C. Rubina\}",

note = "Cited By :21 Export Date: 17 March 2023",

year = "2020",

month = nov,

doi = "10.1016/j.annale.2020.100004",

language = "English",

volume = "1",

journal = "Annals of Tourism Research Empirical Insights",

number = "1",

}

TY - JOUR

T1 - LOYAL: TO WHAT EXTENT? A shift in destination preference due to the COVID-19 pandemic

AU - Osti, Linda

AU - Nava, C. Rubina

N1 - Cited By :21 Export Date: 17 March 2023

PY - 2020/11

Y1 - 2020/11

N2 - The choice of a holiday destination is affected both by the destination's image and the tourists' loyalty. Previous epidemic and pandemic outbreaks have consistently affected the way people holiday, since their perception of risk is associated to the destination's image and influenced by media coverage and graphic imagery. We studied tourists’ perceptions and behaviours during the first period of COVID-19 with the objective of investigating how preferences and loyalty for different types of destinations (seaside, mountain, art cities) change during health emergencies. We segmented tourists according to their perceived risk, over months and towards different types of destinations. We found that mountain locations are perceived as safer than seaside destinations and art cities. Despite their expression of loyalty to the same destination, in times of respiratory disease-related risk perception, tourists have shifted destination categories, thus changing their preferences from seaside to mountain destinations.

AB - The choice of a holiday destination is affected both by the destination's image and the tourists' loyalty. Previous epidemic and pandemic outbreaks have consistently affected the way people holiday, since their perception of risk is associated to the destination's image and influenced by media coverage and graphic imagery. We studied tourists’ perceptions and behaviours during the first period of COVID-19 with the objective of investigating how preferences and loyalty for different types of destinations (seaside, mountain, art cities) change during health emergencies. We segmented tourists according to their perceived risk, over months and towards different types of destinations. We found that mountain locations are perceived as safer than seaside destinations and art cities. Despite their expression of loyalty to the same destination, in times of respiratory disease-related risk perception, tourists have shifted destination categories, thus changing their preferences from seaside to mountain destinations.

KW - Loyalty

KW - Risk perception

KW - health emergency

KW - market segmentation

KW - Cluster Analysis

U2 - 10.1016/j.annale.2020.100004

DO - 10.1016/j.annale.2020.100004

M3 - Article

VL - 1

JO - Annals of Tourism Research Empirical Insights

JF - Annals of Tourism Research Empirical Insights

IS - 1

M1 - 100004

ER -

LOYAL: TO WHAT EXTENT? A shift in destination preference due to the COVID-19 pandemic

Abstract

Keywords

Access to Document

Fingerprint

Cite this