Marketing for survival: a comparative case study of SME software firms

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	712-728
Number of pages	17
Journal	Journal of Small Business and Enterprise Development
Volume	19
Issue number	4
DOIs	https://doi.org/10.1108/14626001211277488 https://doi.org/10.1108/14626001211277488
Publication status	Published - 26 Oct 2012

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title = "Marketing for survival: a comparative case study of SME software firms",

author = "Sara Parry and Rosalind Jones and Jenny Rowley and Beata Kupiec‐Teahan",

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AU - Parry, Sara

AU - Jones, Rosalind

AU - Rowley, Jenny

AU - Kupiec‐Teahan, Beata

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