Marketing the ‘Silver Bullet’; the online perceptions of mature consumers in the UK

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 1 Jan 2011
Event	40th EMAC conference - Duration: 3 Jan 0001 → …

Conference	40th EMAC conference
Period	3/01/01 → …

Cite this

@conference{ad4708eb4d134b47ba4622047ab15b94,

title = "Marketing the {\textquoteleft}Silver Bullet{\textquoteright}; the online perceptions of mature consumers in the UK",

author = "G. Griffiths and P. Westmoreland and M. Khammash and S. Parry",

year = "2011",

month = jan,

day = "1",

language = "English",

note = "40th EMAC conference ; Conference date: 03-01-0001",

}