@inbook{ece41d7047ad4a979581a102fcf32813,
title = "Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech",
author = "Andrew McStay",
year = "2017",
month = apr,
day = "10",
language = "English",
isbn = "9783110416503",
series = "Age of Access? Grundfragen der Informationsgesellschaft",
publisher = "Mouton de Gruyter",
pages = "143--159",
editor = "Siegert, \{Gabriele \} and Rimscha, \{M. Bjorn\} and Stephanie Grubenmann",
booktitle = "Commercial communication in the digital age – information or disinformation?",
}