Obscene or Exemplary? Robert Marchand’s Cycling World Hour Record: Sport, Ageing and Neoliberalism in Contemporary France

The cycling world hour record for riders over 105 years old set in 2017 by Robert Marchand was much discussed in France in a context of neoliberal discourses about work and retirement. Within a debate about work characterized by desires to encourage “active aging,” Marchand’s sporting athletic effort was variously perceived as exemplary hard work and productive old age, or as an obscene abuse of athleticism. This article examines the reception of Marchand’s record within the wider context of contemporary neoliberal trends in French politics, culture, and society. It considers Marchand’s working life, active sporting retirement, and left-wing politics. It shows how media coverage and public discussion of the sporting “work” of his “performance” exemplified competing discourses in France’s national discussions about neoliberalism.