Physicians’ persistence and its implication for their response to promotion of prescription drugs.

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@article{4bd24ab5194d44ffa7a96cce441ea150,

title = "Physicians{\textquoteright} persistence and its implication for their response to promotion of prescription drugs.",

author = "R. Jarakiraman and P. Stern and S. Dutta and C. Sismero",

year = "2008",

month = jun,

day = "1",

doi = "10.1287/mnsc.1070.0799",

language = "English",

volume = "54",

pages = "1080--1093",

journal = "Management Science",

issn = "0025-1909",

publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",

number = "6",

}

TY - JOUR

T1 - Physicians’ persistence and its implication for their response to promotion of prescription drugs.

AU - Jarakiraman, R.

AU - Stern, P.

AU - Dutta, S.

AU - Sismero, C.

PY - 2008/6/1

Y1 - 2008/6/1

U2 - 10.1287/mnsc.1070.0799

DO - 10.1287/mnsc.1070.0799

M3 - Article

SN - 0025-1909

VL - 54

SP - 1080

EP - 1093

JO - Management Science

JF - Management Science

IS - 6

ER -