Place Brand Practitioners' perspectives on the Management and Evaluation of the Brand Experience

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@article{9e9eea0137554e9c8ea5014f24b33bdc,

title = "Place Brand Practitioners' perspectives on the Management and Evaluation of the Brand Experience",

author = "S.A. Hanna and J. Rowley",

year = "2013",

month = jun,

day = "24",

doi = "10.3828/tpr.2013.25",

language = "English",

volume = "84",

pages = "495--515",

journal = "Town Planning Review",

issn = "0041-0020",

publisher = "Liverpool University Press",

number = "4",

}