Presentation of a generic 'EMICO' framework for research exploration of entrepreneurial marketing in SMEs.

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	5-21
Journal	Journal of Research in Marketing and Entrepreneurship
Volume	11
Issue number	1
DOIs	https://doi.org/10.1108/14715200911014112
Publication status	Published - 1 Jan 2009

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title = "Presentation of a generic 'EMICO' framework for research exploration of entrepreneurial marketing in SMEs.",

author = "R. Jones and J. Rowley",

year = "2009",

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