Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 1 Jan 2009
Event	38th EMAC conference, Nantes, France, 26th-29th May. - Duration: 3 Jan 0002 → …

Conference	38th EMAC conference, Nantes, France, 26th-29th May.
Period	3/01/02 → …

Cite this

@conference{f90ff2e84e5d4b37956b54fb139e579a,

title = "Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach",

author = "S. Parry and B. Kupiec-Teahan and R. Jones and M. Khammash",

year = "2009",

month = jan,

day = "1",

language = "English",

note = "38th EMAC conference, Nantes, France, 26th-29th May. ; Conference date: 03-01-0002",

}