Self-Product Congruence: Image-Perceptions of Postmodern Outdoor-Apparel Consumers in e-Communities.

J. Breitsohl, M. Khammash, S. Krishnamurthy (Editor)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Proceedings of IADIS International Conference on e-Commerce
Publisher	IADIS Press
Pages	205-209
Edition	2009
ISBN (Print)	9789728924898
Publication status	Published - 1 Jan 2009

Cite this

@inbook{b42b134bd9a947089c431e6641a66310,

title = "Self-Product Congruence: Image-Perceptions of Postmodern Outdoor-Apparel Consumers in e-Communities.",

author = "J. Breitsohl and M. Khammash and S. Krishnamurthy",

year = "2009",

month = jan,

day = "1",

language = "English",

isbn = "9789728924898",

pages = "205--209",

booktitle = "Proceedings of IADIS International Conference on e-Commerce",

publisher = "IADIS Press",

edition = "2009",

}