"Shockvertising": An exploratory investigation into attitudinal variations and perceptions of shock advertising.

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 1 Jan 2010
Event	Global Marketing Conference, Tokyo, Japan, 9th-12th September. - Duration: 3 Jan 0001 → …

Conference	Global Marketing Conference, Tokyo, Japan, 9th-12th September.
Period	3/01/01 → …

Cite this

@conference{920c62f9c0304bceb5d0bd4480757f33,

title = "{"}Shockvertising{"}: An exploratory investigation into attitudinal variations and perceptions of shock advertising.",

author = "M. Robinson and P. Stern and R. Jones and S. Parry",

year = "2010",

month = jan,

day = "1",

language = "English",

note = "Global Marketing Conference, Tokyo, Japan, 9th-12th September. ; Conference date: 03-01-0001",

}