| Original language | English |
|---|---|
| Pages (from-to) | 468-476 |
| Journal | Industrial Marketing Management |
| Volume | 38 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 1 May 2009 |
| Externally published | Yes |
Keywords
- BUSINESS
- MANAGEMENT
A.D. Pressey, J.K. Ashton
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 468-476 |
| Journal | Industrial Marketing Management |
| Volume | 38 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 1 May 2009 |
| Externally published | Yes |