The regulatory challenge to branding: An interpretation of UK competition authority investigations 1950–2007

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1027-1058
Journal	Journal of Marketing Management
Volume	27
Issue number	9-10
DOIs	https://doi.org/10.1080/0267257X.2011.558386
Publication status	Published - 19 Apr 2011

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title = "The regulatory challenge to branding: An interpretation of UK competition authority investigations 1950–2007",

author = "J.K. Ashton and A. Pressey",

year = "2011",

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doi = "10.1080/0267257X.2011.558386",

language = "English",

volume = "27",

pages = "1027--1058",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "9-10",

}

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AU - Ashton, J.K.

AU - Pressey, A.

PY - 2011/4/19

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U2 - 10.1080/0267257X.2011.558386

DO - 10.1080/0267257X.2011.558386

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