The Significance of AdTech: Programmatic Platforms, Identity and Moments

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Advertising Handbook
Editors	Jonathan Hardy, Helen Powell, Iain Macrury
Publisher	Routledge
Chapter	6
Pages	88-101
Edition	4th
ISBN (Print)	978-1138678835
Publication status	Published - 18 Mar 2018

Cite this

@inbook{f52ed61f14a6468b95d4e87935f52386,

title = "The Significance of AdTech: Programmatic Platforms, Identity and Moments",

author = "Andrew McStay",

year = "2018",

month = mar,

day = "18",

language = "English",

isbn = "978-1138678835",

pages = "88--101",

editor = "Jonathan Hardy and Helen Powell and Macrury, \{Iain \}",

booktitle = "The Advertising Handbook",

publisher = "Routledge",

address = "United Kingdom",

edition = "4th",

}