The Usefulness of the Social Identity Approach to Social Marketing

Miriam McGowan, Louise Hassan

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Ethical Approaches to Marketing: Positive Contributions to Society
Editors	Carolyn Strong
Publisher	De Gruyter Oldenbourg
Chapter	2
Pages	17-38
ISBN (Electronic)	9783110659566
ISBN (Print)	9783110655650
DOIs	https://doi.org/10.1515/9783110659566-002
Publication status	Published - 23 Aug 2021

Access to Document

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title = "The Usefulness of the Social Identity Approach to Social Marketing",

author = "Miriam McGowan and Louise Hassan",

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editor = "Carolyn Strong",

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publisher = "De Gruyter Oldenbourg",

}

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T1 - The Usefulness of the Social Identity Approach to Social Marketing

AU - McGowan, Miriam

AU - Hassan, Louise

PY - 2021/8/23

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DO - 10.1515/9783110659566-002

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BT - Ethical Approaches to Marketing: Positive Contributions to Society

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