The Usefulness of the Social Identity Approach to Social Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Ethical Approaches to Marketing: Positive Contributions to Society
Editors	Carolyn Strong
Publisher	De Gruyter Oldenbourg
Chapter	2
Pages	17-38
ISBN (Electronic)	9783110659566
ISBN (Print)	9783110655650
DOIs	https://doi.org/10.1515/9783110659566-002
Publication status	Published - 23 Aug 2021

Access to Document

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title = "The Usefulness of the Social Identity Approach to Social Marketing",

author = "Miriam McGowan and Louise Hassan",

year = "2021",

month = aug,

day = "23",

doi = "10.1515/9783110659566-002",

language = "English",

isbn = "9783110655650",

pages = "17--38",

editor = "Carolyn Strong",

booktitle = "Ethical Approaches to Marketing: Positive Contributions to Society",

publisher = "De Gruyter Oldenbourg",

}

TY - CHAP

T1 - The Usefulness of the Social Identity Approach to Social Marketing

AU - McGowan, Miriam

AU - Hassan, Louise

PY - 2021/8/23

Y1 - 2021/8/23

U2 - 10.1515/9783110659566-002

DO - 10.1515/9783110659566-002

M3 - Chapter

SN - 9783110655650

SP - 17

EP - 38

BT - Ethical Approaches to Marketing: Positive Contributions to Society

A2 - Strong, Carolyn

PB - De Gruyter Oldenbourg

ER -