Towards a strategic place brand-management model

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	458-476
Journal	Journal of Marketing Management
Volume	27
Issue number	5-6
DOIs	https://doi.org/10.1080/02672571003683797
Publication status	Published - 30 Mar 2011

Access to Document

How branding can show people’s love for a place and also help to highlight local challenges
Hanna, S. & Tenbrink, T., 29 Mar 2023, The Conversation.
Research output: Contribution to specialist publication › Article

Open Access

SME Research in a European Union Convergence Region
Jones-Evans, D. (Participant), Sambrook, S. (Participant), Doloriert, C. (Participant), Hanna, S. (Participant), Rowley, J. (Participant), Kupiec-Teahan, B. (Participant) & Mitchelmore, S. (Participant)
Impact

File

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title = "Towards a strategic place brand-management model",

author = "S.A. Hanna and J. Rowley",

year = "2011",

month = mar,

day = "30",

doi = "10.1080/02672571003683797",

language = "English",

volume = "27",

pages = "458--476",

journal = "Journal of Marketing Management",

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