Turning artificial neural networks into a marketing science tool: modelling and forecasting the impact of sales promotions.

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 1 Jan 2011
Event	ICAART 2011, 28-30 January 2011, Rome, Italy. - Duration: 3 Jan 0001 → …

Conference	ICAART 2011, 28-30 January 2011, Rome, Italy.
Period	3/01/01 → …

Cite this

@conference{984d4fb6cada43db8738cd718aa35515,

title = "Turning artificial neural networks into a marketing science tool: modelling and forecasting the impact of sales promotions.",

author = "I.Z. Qureshi and M. Khammash and K. Nikolopoulos",

year = "2011",

month = jan,

day = "1",

language = "English",

note = "ICAART 2011, 28-30 January 2011, Rome, Italy. ; Conference date: 03-01-0001",

}