Why do people read reviews posted on consumer-opinion portals?

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	230-255
Journal	Journal of Marketing Management
Volume	26
Issue number	3-4
DOIs	https://doi.org/10.1080/02672570903566268
Publication status	Published - 1 Mar 2010

Access to Document

@article{8ea7cac78e3845b38e2d6745c951ae3c,

title = "Why do people read reviews posted on consumer-opinion portals?",

author = "J. Burton and M. Khammash",

year = "2010",

month = mar,

day = "1",

doi = "10.1080/02672570903566268",

language = "English",

volume = "26",

pages = "230--255",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "3-4",

}