Dr Sonya Hanna

Darlithydd mewn Marchnata

Contact info

Email: s.hanna@bangor.ac.uk

Telephone: 01248 38 8077

Location: Room 1.14, Hen Goleg

  1. Erthygl › Ymchwil › Adolygwyd gan gymheiriaid
  2. Cyhoeddwyd

    A Practitioner-Led Strategic Place Brand-Management Model

    Hanna, S. A. & Rowley, J., 18 Meh 2013, Yn: Journal of Marketing Management. 29, 15-16, t. 1782-1815

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  3. Cyhoeddwyd

    Branding destinations: symbolic and narrative representations and co-branding

    Rowley, J. & Hanna, S., Mai 2020, Yn: Journal of Brand Management. 27, 3, t. 328-338 11 t.

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  4. Cyhoeddwyd

    Place Brand Practitioners' perspectives on the Management and Evaluation of the Brand Experience

    Hanna, S. A. & Rowley, J., 24 Meh 2013, Yn: Town Planning Review. 84, 4, t. 495-515

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  5. Cyhoeddwyd

    Place and Destination Branding: a review and conceptual mapping of the domain

    Hanna, S., Rowley, J. & Keegan, B., Meh 2021, Yn: European Management Review. 18, 2, t. 105-117

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  6. Cyhoeddwyd

    Practitioners views on the essence of place brand management

    Hanna, S. A., Hanna, S. & Rowley, J., 13 Meh 2012, Yn: Place Branding and Public Diplomacy. 8, t. 102-109

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  7. Cyhoeddwyd

    Ten difficult steps towards enhancing you Place's Reputation

    Hanna, S. A., Hanna, S. & Rowley, J., 1 Ion 2012, Yn: Journal of Town and Country Planning.

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  8. Cyhoeddwyd

    The Projected Destination Brand Personalities of European Capital Cities and their Positioning

    Hanna, S. & Rowley, J., Awst 2019, Yn: Journal of Marketing Management. 35, 11-12, t. 1135-1158 47 t.

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  9. Cyhoeddwyd

    Towards a model of the Place Brand Web

    Hanna, S. & Rowley, J., 25 Tach 2014, Yn: Tourism Management. 48, June, t. 100-112

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  10. Cyhoeddwyd

    Towards a strategic place brand-management model

    Hanna, S. A. & Rowley, J., 30 Maw 2011, Yn: Journal of Marketing Management. 27, 5-6, t. 458-476

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

  11. Cyhoeddwyd

    Using card-based games to enhance the value of semistructured interviews

    Hanna, S. A., Hanna, S., Rowley, J., Jones, R. & Vasileiou, M., 1 Chwef 2012, Yn: International Journal of Market Research. 54, 1, t. 93-110

    Allbwn ymchwil: Cyfraniad at gyfnodolynErthygladolygiad gan gymheiriaid

Blaenorol 1 2 Nesaf