Dr Long Vo

Lecturer in Marketing

Contact info

l.vo@bangor.ac.uk

Overview

I have a great interest in Marketing Strategy, International Marketing, Strategic Management, New Product Development, and Marketing Analytics/Business Analytics.

Contact Info

l.vo@bangor.ac.uk

Research

My research interests have been in International Marketing & Internationalisation (especially importing and exporting), and New Product Development. Going forward, I have a great passion for Marketing Analytics and Business Analytics (especially Big Data Analytics in Marketing/Business).

Education / academic qualifications

  • 2021 - Professional , Data Science: Machine Learning (2021)
  • 2021 - Professional , Data Science: Data Wrangling (2021)
  • 2021 - Professional , Data Science: R Programming (2021)
  • 2018 - Other , Postgraduate Certificate in Higher Education (2018)
  • 2016 - PhD , Psychic distance in consumer goods importers’ selection of new international suppliers (2012 - 2015)
  • 2008 - MA , The effects of a Primary Care Trust merger process on staff motivation and commitment (2006 - 2007)
  • 2005 - MEd , Professional development in higher education: An exploration of the Critical Friends Group technique as a model of teacher professional development (2004 - 2005)
  • 1998 - BA , BA (Honours) in English Linguistics and Literature (1994 - 1998)
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