Prof Louise Hassan

Professor in Consumer Psychology

Contact info

Hen Goleg 0.11

Contact Info

Hen Goleg 0.11


My research fits within the Marketing sub-discipline of Consumer Psychology.  Much of my research is focused on understanding risky consumption, covering contexts such as smoking and excessive alcohol consumption, from a consumer protection perspective.  From a theoretical standpoint, my research is grounded in literature within the area of attitudes and social cognition. Much of my work adopts a quantitative research approach based on experimental studies or individual-level and multi-level (cross-national) models.  More specifically, my research aims to make a contribution within the literature on either: information processing and persuasion; or attitude and motivation formation/change.

Teaching and Supervision

ASB2107 Consumer Behaviour

ASB3513 Advanced Consumer Psychology

ASB4440 Consumers in a Global and Digital World

ASB4523 Marketing Analysis

ASB4935 Quantitative Methods for Researchers



  • Consumer behaviour
  • Risky consumption
  • Attitudes and persuasion
  • Social identity and stereotying
  • Cross-cultural consumer behaviour
  • Ethical consumption
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