Hen Goleg 0.11
My research fits within the Marketing sub-discipline of Consumer Psychology. Much of my research is focused on understanding risky consumption, covering contexts such as smoking and excessive alcohol consumption, from a consumer protection perspective. From a theoretical standpoint, my research is grounded in literature within the area of attitudes and social cognition. Much of my work adopts a quantitative research approach based on experimental studies or individual-level and multi-level (cross-national) models. More specifically, my research aims to make a contribution within the literature on either: information processing and persuasion; or attitude and motivation formation/change.
ASB2107 Consumer Behaviour
ASB3513 Advanced Consumer Psychology
ASB4440 Consumers in a Global and Digital World
ASB4523 Marketing Analysis
ASB4935 Quantitative Methods for Researchers