Prof Louise Hassan
PhD Supervisor

Affiliations
Links
- https://sites.google.com/view/professor-louise-m-hassan/home
Personal Website - https://scholar.google.com/citations?hl=en&user=l8HsXlkAAAAJ
Google citations
Contact info
Hen Goleg 0.11
l.hassan@bangor.ac.uk
https://sites.google.com/view/professor-louise-m-hassan/home
Contact Info
Overview
My research fits within the Marketing sub-discipline of Consumer Psychology. Much of my research is focused on understanding risky consumption, covering contexts such as smoking and excessive alcohol consumption, from a consumer protection perspective. From a theoretical standpoint, my research is grounded in literature within the area of attitudes and social cognition. Much of my work adopts a quantitative research approach based on experimental studies or individual-level and multi-level (cross-national) models. More specifically, my research aims to make a contribution within the literature on either: information processing and persuasion; or attitude and motivation formation/change.
Teaching and Supervision
ASB2116 Consumer Behaviour
ASB4440 Consumers in a Global and Digital World
Research
- Consumer behaviour
- Risky consumption
- Attitudes and persuasion
- Social identity and stereotying
- Cross-cultural consumer behaviour
- Ethical consumption
- Information processing
- Emotions
Postgraduate Project Opportunities
- Consumer decision-making, particularly applying and extending the Theory of Planned Behaviour: with a focus on exploring mediators or moderators in addressing the intention-behaviour gap; or understanding action versus inaction.
- Risky consumption and consumer protection: any issue within tobacco control; the marketing of products with the potential to damage health; scams and illicit products.
- Information processing: in relation to warning labels, health information or social marketing campaigns.
- Sustainability and Mindful consumption issues related to consumer decision-making.
- Place-based marketing: including place branding and place attachment, and the participatory role of stakeholders as consumers, and in decision-making.
Research outputs (43)
- Published
Exploring responses to differing message content of pictorial alcohol warning labels
Research output: Contribution to journal › Article › peer-review
- Published
Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals
Research output: Contribution to journal › Article › peer-review
- Published
The Usefulness of the Social Identity Approach to Social Marketing
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Projects (2)
Efficacy of text and graphic alcohol warning labels amongst students
Project: Research
Understanding the relationship between place & tobacco consumption
Project: Research