Hen Goleg 0.11

l.hassan@bangor.ac.uk

https://sites.google.com/view/professor-louise-m-hassan/home

My research fits within the Marketing sub-discipline of Consumer Psychology.  Much of my research is focused on understanding risky consumption, covering contexts such as smoking and excessive alcohol consumption, from a consumer protection perspective.  From a theoretical standpoint, my research is grounded in literature within the area of attitudes and social cognition. Much of my work adopts a quantitative research approach based on experimental studies or individual-level and multi-level (cross-national) models.  More specifically, my research aims to make a contribution within the literature on either: information processing and persuasion; or attitude and motivation formation/change.

ASB2116 Consumer Behaviour

ASB4440 Consumers in a Global and Digital World

• Consumer behaviour
• Risky consumption
• Attitudes and persuasion
• Social identity and stereotying
• Cross-cultural consumer behaviour
• Ethical consumption
• Information processing
• Emotions

• Consumer decision-making, particularly applying and extending the Theory of Planned Behaviour: with a focus on exploring mediators or moderators in addressing the intention-behaviour gap; or understanding action versus inaction.
• Risky consumption and consumer protection: any issue within tobacco control; the marketing of products with the potential to damage health; scams and illicit products.
• Information processing: in relation to warning labels, health information or social marketing campaigns.
• Sustainability and Mindful consumption issues related to consumer decision-making.
• Place-based marketing: including place branding and place attachment, and the participatory role of stakeholders as consumers, and in decision-making.