Prof Louise Hassan
PhD Supervisor

Affiliations
Links
- https://sites.google.com/view/professor-louise-m-hassan/home
Personal Website - https://scholar.google.com/citations?hl=en&user=l8HsXlkAAAAJ
Google citations
Contact info
Hen Goleg 0.11
l.hassan@bangor.ac.uk
https://sites.google.com/view/professor-louise-m-hassan/home
- Article › Research › Peer-reviewed
- Published
A multi-country assessment of the long-term orientation scale
Hassan, L. M., Shiu, E. M. & Walsh, G., 1 Jan 2011, In: International Marketing Review. 28, 1, p. 81-101Research output: Contribution to journal › Article › peer-review
- Published
Addressing the cross-country applicability of the theory of planned behaviour (TPB): A structured review of multi-country TPB studies
Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: Journal of Consumer Behaviour. 15, 1, p. 72-86Research output: Contribution to journal › Article › peer-review
- Published
An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire
Shiu, E. M. K., Hassan, L. M., Thomson, J. A. & Shaw, D., 2008, In: European Advances in Consumer Research. 8, p. 66-71 6 p.Research output: Contribution to journal › Article › peer-review
- Published
An exploration of values in ethical consumer decision making
Shaw, D., Grehan, E., Shiu, E., Hassan, L. & Thomson, J., Mar 2005, In: Journal of Consumer Behaviour. 4, 3, p. 185-200 16 p.Research output: Contribution to journal › Article › peer-review
- Published
Consumer uncertainty, revisited
Shiu, E. M., Walsh, G., Hassan, L. M. & Shaw, D., 1 Jun 2011, In: Psychology and Marketing. 28, 6, p. 584-607Research output: Contribution to journal › Article › peer-review
- Published
Cross-National Advertising and Behavioral Intentions: A Multilevel Analysis
Walsh, G., Shiu, E. M. & Hassan, L. M., 1 Mar 2014, In: Journal of International Marketing. 22, 1, p. 77-98Research output: Contribution to journal › Article › peer-review
- Published
Cross-cultural and cross-national consumer research: psychology, behavior and beyond
Michaelidou, N., Reynolds, N., Greenacre, L. & Hassan, L. M., 1 May 2015, In: International Marketing Review. 32, 3/4, p. 242-244Research output: Contribution to journal › Article › peer-review
- Published
Demarketing tobacco through governmental policies - the 4Ps revisited
Shiu, E. M., Hassan, L. M. & Walsh, G., 1 Feb 2009, In: Journal of Business Research. 62, 2, p. 269-278Research output: Contribution to journal › Article › peer-review
- Published
Emotions, store-environmental cues, store-choice criteria, and marketing outcomes.
Walsh, G., Shiu, E. M., Hassan, L. M., Michaelidou, N. & Beatty, S. E., Jul 2011, In: Journal of Business Research. 64, 7, p. 737-744Research output: Contribution to journal › Article › peer-review
- Published
Enacting risk reduction: An examination of the volitional stages of smoking cessation within Scotland
Thomson, J. A., Hassan, L. M., Shiu, E. M. K. & Shaw, D., May 2006, In: International Journal of Consumer Studies. 30, 3, p. 256-270 15 p.Research output: Contribution to journal › Article › peer-review
- Published
Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals
McGowan, M., Hassan, L. & Shiu, E., 6 Apr 2022, In: European Journal of Marketing. 56, 3, p. 817-839Research output: Contribution to journal › Article › peer-review
- Published
Exploring responses to differing message content of pictorial alcohol warning labels
Hassan, L., Parry, S. & Shiu, E., Nov 2022, In: International Journal of Consumer Studies. 46, 6, p. 2200-2219Research output: Contribution to journal › Article › peer-review
- Published
Exploring the effectiveness of cigarette warning labels: findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey
Hassan, L. & Shiu, E., 2008, In: International Journal of Nonprofit and Voluntary Sector Marketing. p. 263–274Research output: Contribution to journal › Article › peer-review
- Published
Fashion victim: The impact of fair trade concerns on clothing choice
Shaw, D., Hogg, G., Wilson, E., Shiu, E. & Hassan, L., Apr 2006, In: Journal of Strategic Marketing. 14, 4, p. 427-440 14 p.Research output: Contribution to journal › Article › peer-review
- Published
Fear of Online Consumer Identity Theft: Cross-country Application and Short Scale Development
Walsh, G., Shiu, E., Hassan, L., Hille, P. & Takahashi, I., Dec 2019, In: Information Systems Frontiers. 21, 6, p. 1251-1264Research output: Contribution to journal › Article › peer-review
- Published
Gender differences in low-risk single-occasion drinking: An application of the theory of planned behaviour
Hassan, L. M. & Shiu, E. M. K., Jul 2007, In: International Journal of Consumer Studies. 31, 4, p. 317-325 9 p.Research output: Contribution to journal › Article › peer-review
- Published
HELP – for a life without tobacco: a case study on demarketing across two levels
Hassan, L. M., Shiu, E., Walsh, G. & Hastings, G., 2009, In: Marketing Intelligence and Planning. 27, 4, p. 486-502 17 p.Research output: Contribution to journal › Article › peer-review
- Published
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, G., Shiu, E. & Hassan, L. M., Sep 2012, In: Journal of Product Brand Management. 21, 5, p. 328-340 13 p.Research output: Contribution to journal › Article › peer-review
- Published
Modeling Persuasion in Social Advertising: A Study of Responsible Thinking in Antismoking Promotion in Eight Eastern EU (European Union) Member States
Hassan, L. M., Walsh, G., Shiu, E. M. K., Hastings, G. & Harris, F., Apr 2007, In: Journal of Advertising. 36, 2, p. 15-31 17 p.Research output: Contribution to journal › Article › peer-review
- Published
Modeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK
Michaelidou, N. & Hassan, L. M., Apr 2010, In: Food Policy. 35, 2, p. 130-139 10 p.Research output: Contribution to journal › Article › peer-review
- Published
New advances in attitude and behavioural decision-making models
Michaelidou, N. & Hassan, L., Mar 2014, In: Journal of Marketing Management. 30, 5-6, p. 519-528 10 p.Research output: Contribution to journal › Article › peer-review
- Published
No place to hide: two pilot studies assessing the effectiveness of adding a health warning to the cigarette stick
Hassan, L. M. & Shiu, E. M., Mar 2015, In: Tobacco Control. 24, e1, p. e3-e5Research output: Contribution to journal › Article › peer-review
- Published
Relieving the regret for maximizers: The role of construal level across comparable and non-comparable choice sets
Hassan, L., Shiu, E. & McGowan, M., 6 Dec 2019, In: European Journal of Marketing. 54, 2, p. 282-304Research output: Contribution to journal › Article › peer-review
- Published
Replicating, validating, and reducing the length of the consumer perceived value scale
Walsh, G., Shiu, E. M. & Hassan, L. M., Mar 2014, In: Journal of Business Research. 67, 3, p. 260-267Research output: Contribution to journal › Article › peer-review
- Published
Segmentation in social marketing: Insights from the European Union's multi-country, antismoking campaign
Walsh, G., Hassan, L. M., Shiu, E. M., Andrews, J. C. & Hastings, G., 1 Jan 2010, In: European Journal of Marketing. 44, 7/8, p. 1140-1164Research output: Contribution to journal › Article › peer-review
- Published
Self-concept, emotions and consumer coping: Smoking across Europe
Hamilton, K. & Hassan, L. M., 1 Jan 2010, In: European Journal of Marketing. 44, 7/8, p. 1101-1120Research output: Contribution to journal › Article › peer-review
- Published
Solving dissociative group effects using construal level theory
McGowan, M., Hassan, L. & Shiu, E., 6 Jan 2020, In: European Journal of Marketing. 54, 1, p. 212-237Research output: Contribution to journal › Article › peer-review
- Published
Support for removal of point-of-purchase tobacco advertising and displays: findings from the International Tobacco Control (ITC) Canada survey
Brown, A., Boudreau, C., Moodie, C., Fong, G. T., Li, G. Y., McNeill, A., Thompson, M. E., Hassan, L. M., Hyland, A., Thrasher, J. F., Yong, H-H., Borland, R., Hastings, G. & Hammond, D., Nov 2012, In: Tobacco Control. 21, 6, p. 555-9 5 p.Research output: Contribution to journal › Article › peer-review
- Published
The Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries
Hassan, L. M., Shiu, E. M. & Parry, S., Jan 2016, In: British Journal of Management. 26, 2, p. 255-272Research output: Contribution to journal › Article › peer-review
- Published
The association of normative perceptions with adolescent smoking intentions
Brown, A. K., Moodie, C., Hastings, G., Mackintosh, A. M., Hassan, L. & Thrasher, J., Oct 2010, In: Journal of Adolescence. 33, 5, p. 603-614 12 p.Research output: Contribution to journal › Article › peer-review
- Published
The direct and moderating influences of individual-level cultural values within web engagement: A multi-country analysis of a public information website
Shiu, E. M., Walsh, G., Hassan, L. M. & Parry, S., Mar 2015, In: Journal of Business Research. 68, 3, p. 534-541Research output: Contribution to journal › Article › peer-review
- Published
The impact of smokefree legislation in Scotland: results from the Scottish ITC: Scotland/UK longitudinal surveys
Hyland, A., Hassan, L. M., Higbee, C., Boudreau, C., Fong, G. T., Borland, R., Cummings, K. M., Yan, M., Thompson, M. E. & Hastings, G., Apr 2009, In: European Journal of Public Health. 19, 2, p. 198-205 8 p.Research output: Contribution to journal › Article › peer-review
- Published
The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes
Hassan, L., 2008, In: International Journal of Nonprofit and Voluntary Sector Marketing.Research output: Contribution to journal › Article › peer-review
- Published
The influence of nutrition information on choice: The role of temptation, conflict and self-control
Hassan, L. M., Shiu, E. M. & Michaelidou, N., 8 Sep 2010, In: Journal of Consumer Affairs. 44, 3, p. 499-515 17 p.Research output: Contribution to journal › Article › peer-review
- Published
The influence of social identity on value perceptions and intention
McGowan, M., Hassan, L. & Shiu, E., 5 Nov 2017, In: Journal of Consumer Behaviour. 16, 3, p. 242-253Research output: Contribution to journal › Article › peer-review
- Published
The moderating role of national cultural values in smoking cessation
Hassan, L. M. & Shiu, E. M., 20 Mar 2015, In: Journal of Business Research. 68, 10, p. 2173–2180Research output: Contribution to journal › Article › peer-review
- Published
The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food
Michaelidou, N. & Hassan, L. M., Mar 2008, In: International Journal of Consumer Studies. 32, 2, p. 163-170 8 p.Research output: Contribution to journal › Article › peer-review
- Published
Uncertainty in ethical consumer choice: a conceptual model
Hassan, L., Shaw, D., Shiu, E., Walsh, G. & Parry, S., 2013, In: Journal of Consumer Behaviour. 12, 3Research output: Contribution to journal › Article › peer-review
- Published
Understanding the relationship between smoking and place across multiple places through the lens of place attachment
Parry, S. & Hassan, L., Apr 2019, In: Journal of Environmental Psychology. 62, April, p. 115-123Research output: Contribution to journal › Article › peer-review
- Published
Who Says There is an Intention–Behaviour Gap? Assessing the Empirical Evidence of an Intention–Behaviour Gap in Ethical Consumption
Hassan, L. M., Shiu, E. & Shaw, D., Jun 2016, In: Journal of Business Ethics. 136, 2, p. 219-236Research output: Contribution to journal › Article › peer-review
- Editorial › Research › Not peer-reviewed
- Published
Communicating Messages About Drinking
Hassan, L. & Shiu, E., Jan 2018, In: Alcohol and Alcoholism. 53, 1, p. 1-2 2 p.Research output: Contribution to journal › Editorial
- Chapter › Research › Peer-reviewed
- Published
The Usefulness of the Social Identity Approach to Social Marketing
McGowan, M. & Hassan, L., 23 Aug 2021, Ethical Approaches to Marketing: Positive Contributions to Society. Strong, C. (ed.). De Gruyter Oldenbourg, p. 17-38Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
- Review article › Research › Peer-reviewed
- Published
A systematic review of the efficacy of alcohol warning labels: Insights from qualitative and quantitative research in the new millennium
Hassan, L. & Shiu, E., 2018, In: Journal of Social Marketing. 8, 3, p. 333-352Research output: Contribution to journal › Review article › peer-review