Dr Sara Parry
Senior Lecturer in Marketing
Affiliations
ORCID: 0000-0002-2609-6827
Contact info
Location: Room 2.10 Hen Goleg
Telephone: 01248 388457
E-mail: s.parry@bangor.ac.uk
- Doctor of Philosophy
Investigating the action-inaction asymmetry within the TPB framework: An exploration of the belief-based model and extended direct measure models
Author: Smith, G., 18 May 2020Supervisor: Shiu, E. (Supervisor) & Parry, S. (Supervisor)
Student thesis: Doctor of Philosophy
Marketing of innovation: The case of a Welsh SME in the ICT sector
Author: Parry, S., Jan 2008Supervisor: Kupiec-Teahan, B. (Supervisor)
Student thesis: Doctor of Philosophy